If You Don’t Get Into Trouble, You Won’t Get Yourself Out Of It

A couple of years back, my better half, Mat Zucker, invested a lot of time and energy in a passion project. In the race to restructure agency business models and value propositions, we’ve lost sight of one of the reasons younger generations enter the advertising industry: mentorship. The Hindsight Project is an attempt to capture insights from industry leaders, and package them in a format younger audiences find useful: digital video.

The project garnered a good deal of participation, although some videos were left on the cutting room floor just a little too long. This gem from Michael Ventura at SubRosa has finally made it out of production:

The piece is a great meditation on the word “trouble.” The word trouble often has negative connotations. In fact, it can be a signal to take a risk. A risk can lead to failure, but it can also lead to growth. Which is what we all want during the early years of our career. And beyond.

Check out the rest of the videos when you have a chance. There are some nice clips.

via The Hindsight Project


Hack Your Brain’s Default Mode

Conversations about meditation are often reduced to the spiritual and the foreign, thereby masking the physical benefits of the practice. Here’s a great video and an equally great endorsement of meditation from Dan Harris:

The headline:

Short daily doses of meditation can literally grow the gray matter in key areas of your brain having to do with self-awareness and compassion, and shrink the gray matter associated with areas of stress.

In other words, when you meditate, you are hacking your brain to improve presence, memory, and focus. The concept is so much more relatable on those terms. Of course, there’s more to meditation if you want there to be more to it, but those three benefits alone should be enough to interest anyone overwhelmed by the world around them.

via SwissMiss


Made You Look

Watched a great trailer this morning on how creativity can thrive in a digital age.

Made You Look is a great exploration of the return to the tactile and tangible craft of making things. It could be photographs. It could be books. It could have a digital signal. It could not. The point is to create things that remind us of our purpose, our history, our existence. One great quote from the trailer:

“If everything that we create…if that just exists in a digital cloud…then I think that’s an incredible shame.”

Can’t wait to see the whole documentary. . On a big screen. In a movie theater. With popcorn.

via It’s Nice That