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Ken Burns On Streaming Video

Along with 9 million other people, I’ve been watching “The Roosevelts” on PBS. The insight into the motivations and experiences of two of great American leaders is fantastic. So is Ken Burns’ perspective on streaming video:

One of the ways we abolish the cacophony of noise and the information deluge is to binge watch, which is how streaming video is allowing us to control our content. When I met television critics this year, none of them complained that “The Roosevelts” is 14 hours. At every juncture of my professional life critics have said no one will watch long historical documentaries, but now they realize that people are starved for 14 hours of content, whether it’s “Orange is the New Black” or “House of Cards.” The same laws of storytelling apply—if it’s a good story, it’s a good story. Mine just have to be based on fact. I can’t make it up.

Millions of channels, loads of screens, lots of conversations, and we’re still starving for content that brings us together. Check out the rest of the interview:

Ken Burns on “The Roosevelts” and American Leadership

via Harvard Business Review

 

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Too Many Marketing Teams Are Stuck In The Past

An important conversation taking place over at Harvard Business Review:

Digital marketing teams are centralized yet isolated from the broader organization. Marketing groups are splintered into communications, consumer marketing, brand marketing, and digital marketing units with no common thread in strategy and execution.

However, I’m not sure I this is the only solution:

To be a successful digital marketing organization, your team needs to be organized by functional expertise rather than by brand, project or platform in order to deliver coherent, integrated campaigns across all consumer touchpoints.

The above is true if you believe marketing’s purpose in an organization is operational. It’s not true if you believe marketing’s purpose in an organization is to discover new opportunities, enter new markets, inspire customers to change their behavior, and build emotional relationships to brands. That’s what traditional marketers think they are doing. It’s a set of skills in which digital marketers have to play catch up.

Still, it’s a great conversation. I do believe marketing is stuck in the past. But the failure to modernize itself isn’t about organizational development. It’s about failure to recognize that the audience, society, and the economy has moved on. Digital marketers needs to find a way to express that in ways that aren’t so functional and limiting.

Read more here: Too Many Marketing Teams Are Stuck in the Past

via @hbr @himeilee