Why People Buy Products, Services And Brands

Brands solve problems.

Brands are whimsical.

They are beautiful.

They surprise me.

They make me feel important.

These are all excellent reasons why people buy brands. There are plenty more on this list:

Why People Buy Products, Services And Brands

The strongest reasons are emotional, even instinctive. The weakest: functional and competitive. A good reminder of the basics.

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