Quality Is Everything

Jonathan Klein runs Getty Images. His mantra on quality content is worth repeating:

Our No. 1 mantra over here is quality is everything. What we do is we make sure we have exclusive content others don’t have, either because they don’t have the access or because they don’t have the relationships with the photographers or videographers. Content that is just so good that people are willing to pay for their content.

via Giving Away Photos to Make a Profit.

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