There are those who still believe business is the best way to change society. For them, and for me, the idea of a challenger is near and dear.
The role of the challenger is to disrupt conventional business models. Challengers offer ideas and value propositions that better meet human needs, remaking industries in the process.
The challenger isn’t monolithic concept, though. There are many different kinds of challengers. So many, in fact, that they deserve an almanac. That’s what this book is.
What started out as a great Kickstarter project has manifested itself as a Bible of sorts. The almanac tells the stories of businesses born out of a desire for change. From the stories emerge 10 narratives, or 10 different types of challengers. This reader can easily identify with each and every one of them.
It was a real pleasure to read The Challenger’s Almanac. Grab a copy if you can!