Last Wednesday, I stumbled across a lovely book at McNally Jackson.
For may, economics is known as the dismal science. It doesn’t have to be that way.
Beautiful Economics is a new theory. By integrating arts and humanities into everyday life, we can profit in more ways than just cold, hard cash. Some people call this design thinking. Some people call this left-brain problem solving. For me, the right word is creativity.
The two companies I admire most – Polaroid & Apple – positioned themselves at the intersection of arts, humanities, and technology. You know the results: 1) technologies that became tools for individual expression; 2) machines that became famous for their innate beauty and creativity; 3) economic integration rather than disruption.
It’s so satisfying to see someone put the theory of Beautiful Economics to paper. Check it out.