Bryan Fuhr Recommends Beautiful Economics

Last Wednesday, I stumbled across a lovely book at McNally Jackson

For may, economics is known as the dismal science. It doesn’t have to be that way. 

Beautiful Economics is a new theory. By integrating arts and humanities into everyday life, we can profit in more ways than just cold, hard cash. Some people call this design thinking. Some people call this left-brain problem solving. For me, the right word is creativity.

The two companies I admire most – Polaroid & Apple – positioned themselves at the intersection of arts, humanities, and technology. You know the results: 1) technologies that became tools for individual expression; 2) machines that became famous for their innate beauty and creativity; 3) economic integration rather than disruption.

It’s so satisfying to see someone put the theory of Beautiful Economics to paper. Check it out. 

2 thoughts on “Bryan Fuhr Recommends Beautiful Economics

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s